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About Us.

Celebrating the Early Trailblazers and
Vintners of the American Riviera.

Pioneers of Santa Barbara County (Pioneers) is dedicated to promoting the history and craft of those wine making visionaries who helped to shape the region's AVAs of today. It is our mission to promote the history of these forebearers who worked the earth and connect them with wine enthusiasts through a combination of online marketing platforms and special, intimate tasting events.

Sanford and Benedict Vineyards.jpg

" The original Santa Barbara County wine futures program put this area on

the viticultural map."

- Doug Margerum

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